GANNI is probably not what most people would connect with Scandinavian minimalism.
I think you can agree on that, when entering their store at Store Regnegade in Copenhagen. You’ll be met with humorous designs, plenty of colours and fantastic prints. The clothes are perfectly stylish, yet unpretentious – what GANNI would call ’effortless advanced contemporary fashion’.
It’s that kind of dress, or that printed t-shirt that’ll become your favourite go-to piece to avoid any outfit crisis. Thanks to the edgy designs that are super easy to wear, their items work just as well for the office as for a date-night.
A bit of background
GANNI is a Danish fashion brand, based in the heart of Copenhagen. It’s a family-driven business that thrives with Copenhagen’s casual but straightforward culture. Scandinavian at heart, GANNI is very inspired by Copenhagen women and even feature selected ’Ganni Girls’ as a tribute to independent women all over the world.