Name It | Herning Centret

We design fun fashion at affordable prices for children who know what they want, and create on-trend designs with a strong focus on denim, just as comfort, safety and quality always have high priority.

Herning, West Jutland

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Photo: Emilie Faurby

For more than 30 years, we have been creating contemporary clothing for children, tweens and teenagers at affordable prices, always with an eye to making it possible to create individual looks based on the latest trends.

Today we run the four brands: baby, mini, kids and LMTD - with LMTD as the latest addition aimed at the trend-setting tween / teenager.

We are inspired by children's straightforwardness and always try to see the world through their eyes.

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