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Wood Wood Copenhagen

Wood Wood is a major force in Danish fashion design, with a style that lies somewhere between streetwear and avant-garde and is often favoured by Copenhageners themselves.

Underground meets high-end

Wood Wood’s flagship store on the corner of Grønnegade has proudly represented the Wood Wood brand since it was founded in 2002. Its sportswear-inspired collections set the look and feel of the store, which also offers brands such as WTAP, AFFIX, Adidas, Comme des Garçons, Barbour and CristaSeya. Alongside the clothes, you’ll find scents, objects, and publications all drawing on youth culture and street style. The brand now has physical stores in London, Berlin, and Aarhus, as well as Copenhagen. Outfits are often styled to create contrasts as can be seen by the juxtaposition of brands like Barbour and Nike in-store. Look out for editorial content online and news of new collections.

Roots in street style and youth culture

Starting life as a subculture lifestyle brand with roots in graffiti and ‘90s street culture, Wood Wood’s aesthetic draws cues from all areas of youth culture from sports to art, and music, always with a balance between function and expression. The collections have now matured to include tailored and more sophisticated expressions alongside the sports look they are known for. This is a must-visit store for admirers of contemporary Scandinavian fashion.

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